![]() It’s almost as if you get an extra character for your shoot with the added dimension that the sun brings to the photos. With the sun at its lowest, your shadows are cast longer. Third, light during this time of day is directional on account of the sun being very low in the sky. If you are shooting in an urban setting like New York City, a warm glow can add a nice dimension that separates your subject from the harsh architecture of the city landscape. That is to say, there is a yellow-toned color cast to the light during this time. Your shadows will be less distinct, and you won’t have as many issues with squinting if you are asked to look directly into the light because the sun at that time is located just over the horizon. ![]() ![]() First, the light produced during this time is soft, meaning it has less contrast than that of the middle of the day. There are several reasons why golden hour wins out over any other time of day for a photo shoot. Why is ‘Golden Hour’ the Best Time of Day to Shoot? In today’s blog post I have a slew of reasons why you want to schedule your portraits during golden hour and how it can get you the best images possible. ‘magic hour’) is the time just after sunrise and just before sunset when the sunlight is at its best. If you have ever done a photo shoot with me, you know that I am always advocating to schedule our session during ‘golden hour.’ But what is it exactly, and why is this time of day so important? Simply put, golden hour (a.k.a.
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